Some messages bear repeating.

It's not only a matter of knowing what to say or even when to say it - successful upselling and cross-selling requires an understanding of the analytics behind it. And no one does it better than West.

With SmartSell™, West's intelligent upsell and cross-sell solution, we combine our extensive database of past purchasing behaviors and patterns, with additional third-party information, to better measure the propensity of a consumer to buy - and then we customize the offer accordingly. This patented process allows you to generate greater incremental revenue and capture valuable customer information.

More revenue per call.

With West, you're not only able to make the most of every opportunity, you'll discover ways to generate more revenue from every call.

Upsell and cross-sell your own complementary products and services, as they make sense to your customers' needs and past purchasing patterns. Or take advantage of West's extensive relationships that allow you to offer a wide variety of products and services-while offsetting the cost per call. Here's just a sample of our product and service offerings:

Lifestyle membership and continuity programs
Customized loyalty and affinity programs
Magazines
Legal and medical benefits programs
Warranty programs
West partner products and services

The right medium for the message.

Regardless of where the initial offer is generated - print, television, online - West maximizes the impact of your message. Through our extensive range of communication options, we're able to upsell and cross-sell utilizing a variety of contact channels, including live agent, automated and via the Internet - and in any combination.