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West Corporation

Posted on May 18, 2017 by West Corporation 


The Critical Link Between AHJ Data and Your Monitoring Center

By: Mary Jo Lakhal, Sr. Program Manager

As many of you in the security and alarm industry know, West specializes in 9-1-1 technology and solutions for public safety, carriers, companies and educational organizations. In 9-1-1, the accuracy of the data (the caller’s location) and the speed at which that data is delivered to public safety are key to successful emergency outcomes.

Obviously, the faster we can identify where a 9-1-1 caller is, the better. Speed without accuracy sends first responders to the wrong address. Accuracy without speed delays response times and puts lives at risk.

We know this is true in the alarm industry, too—particularly in the monitoring center, where speed and efficiency translates to improved ROI and satisfied subscribers (less churn).

Read More >

West Corporation

Posted on May 12, 2017 by West Corporation 


The Acceleration of Customer Experience

By: Doug Thompson, Director of Product Management and Development

Customers in every industry are evolving in step with the technology they touch. Advancements like vehicular Wi-Fi connectivity are becoming mainstream and the phrase “hang up” the phone has lost true meaning for anyone born in the last decade.

During my presentation at Forrester’s Digital Transformation, I discussed how brands must address more rapid consumer evolution and the symbiotic relationship between man and machine. The biggest takeaway? One must understand where your CX stands now in order to develop an adequate strategy to shift it to an ideal state.

After taking this brief CX Strategy assessment, be sure to click here to see what your score tells you about your personal next steps in CX strategy. Primary areas of focus include: Read More >

West Corporation

Posted on May 11, 2017 by West Corporation 


West Introduces Safety Services Enterprise Channel Partner Program

West is pleased to announce that it has launched a new channel partner program for its enterprise solutions. We’ve been dedicated to supplying innovative 9-1-1 solutions for carriers, public safety and enterprises for more than 35 years. By introducing this new program, resellers can work with West and position themselves as full-service Unified Communications (UC) advisors by including 9-1-1 solutions with their voice offerings.
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West Corporation

Posted on May 3, 2017 by West Corporation 


Seeing the Bigger Contact Center Picture in the Channel

Bruce Pollock, VP of Strategic Growth and Planning, West

As people evolve in step with the technology they touch, cloud-based solutions provide the flexibility and agility organizations need to respond to them effectively. But. The right technology is just one piece of the puzzle.

By 2020, if not before, Customer Experience (CX) will become more important to customers than price or product as a key brand differentiator. As such, a set-and-forget technological mindset that companies have used in the past is dangerous. As expectations climb, organizations that fail to ground technology in thoughtful strategy will struggle to connect meaningfully and effectively with customers. Without forethought, interactions become siloed across channels and departments, customers repeat themselves as they are passed from agent to agent, and the company’s top and bottom line suffers.

So how can you help your clients avoid these commonplace contact center pitfalls? Let’s look at a few inbound strategies that are essential to success in today’s CX landscape. Read More >

West Corporation

Posted on May 2, 2017 by West Corporation 


Leverage SMS Messaging for Fiesta-Worthy Communication

Cinco de Mayo is nearly here, which means it’s time to keep an eye out for your nearest Mariachi band and celebrate the day that the citizens of Mexico gained their independence (Read through if you’re shaking your head!).

When we think of independence, we think of the freedom to do things in the ways we want. Among smartphone and SMS/text messaging users, 64 percent prefer texting over voice customer service.[i]

Instead of perpetuating the myth that customers only ever truly want agent support, it’s time to free them to interact more naturally. In an age where customers are moving faster than ever, it’s time to provide the liberation they demand. It’s time to let them be mobile.

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West Corporation

Posted on April 27, 2017 by West Corporation 


West Provides Key CX Performance Rules in CCW Research Report

West collaborated with CCW Digital—a prominent community, resource hub and advisory for customer management practice, call center and customer experience professionals—on their Performance & Agents Executive Report. This report addresses the goals, challenges and solutions that organizations should address in the pursuit of a result-oriented customer experience function.

Within the report, West’s “Practicality Guide: An Illustration of Improved Performance,” offers up 5 Rules of Customer Experience Performance (starting on page 25). You can read more about these best practices in the full write-up here.

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West Corporation

Posted on April 19, 2017 by West Corporation 


How Utilities Should Respond to the Mobile Shift

Doug Thompson, Director of Product Development

According to Google, 87 percent of people now have their phones by their sides at all times.[i] Despite many utilities recognizing the need to address ever-rising customer mobility with newer, more proactive communication strategies, they still fail to make it a priority.

In my recent article published in CS Week’s Spring edition of Newsline Magazine (Page 3), I explore the customer experience (CX) challenges today’s utilities face, and offer my take on how utilities can capitalize upon the “mobile shift” that has gradually seeped into the industry. Read More >

West Corporation

Posted on April 11, 2017 by West Corporation 


Utilities Are Changing Up Their Substation Approach

By Darren Thraen, Director of Sales, Utility

“If it’s not broken, don’t fix it,” the old saying goes. But how much weight does this cliché carry anymore? Did it ever? Technology continues evolving, our expectations keep climbing and the world spins faster… mostly because this quote was never founded in truth. Innovation shapes the world in which we live today. And it’s turning the traditional utility substation process on its head as we speak.

In the past, when utility field crews had work to get done in a substation (the intimidating looking cluster of electrical towers, encircled by barbed wire and high-voltage signs), they had to call in to their employer to check-in and out. Because, well, safety first. Unsurprisingly, busy signals pile up at the control center, production takes a hit as field crews wait on hold, and safety remains a concern. A new solution called SubTrac is changing all that. Click here to see what I mean.

The first standalone tracking product of its kind, SubTrac allows field crews to use two-way text messaging to check-in and out. Read More >

West Corporation

Posted on April 7, 2017 by West Corporation 


Everyday Heroes: What West Knows About Public Safety Telecommunicators

By Lonna Cain

All across the country, everyday heroes – Public Safety Telecommunicators – help save lives.

They live it – they breathe it – they feel it. They are dedicated, tenacious and strong. They exhaust their hearts answering the needs of desperate 9-1-1 callers. They make sacrifices only they understand for the benefit of those they will never know. They are the voice of reason for those trapped in the chaos of the moment.

Read More >

West Corporation

Posted on April 5, 2017 by West Corporation 


West’s Contact Center Infrastructure Recognized as One of Industry’s Best by CRM

West is proud to receive a 2017 CRM Service Leader Award for Contact Center Infrastructure. Recognizing the major role the contact center plays in a company’s customer experience and bottom line, West designed its contact center offering with the intent to connect interactions across multiple channels, boost agent productivity, increase connection rates and build long-term brand advocates.

CRM recognized West for the depth of its Cloud Contact Center’s functionality and addition of multichannel capabilities, network-based queuing, and preview, predictive, and progressive dialing modes that provide artificial intelligence to manage dialer pacing in real time. It also attributed much of West’s success to a number of strategic business decisions, including divesting its agent services back in January 2015. Click here to read the full write-up. Read More >


West Corporation

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