Category: Healthcare


Category: Healthcare
West Corporation

Posted on November 2, 2017 by West Corporation 


4 Factors Increasing Call Volume at Your Business (and How Proactive Communication Can Help)

By Tyler Weaver, Director of Sales

A well-trained, well-staffed contact center is an important step in making a good first impression with your customers, but it’s not the only way nor the most cost-effective. With a strong proactive communication strategy, you can answer questions, create exceptional customer experiences (CX) and address four factors increasing call volume at your business. Read More >

West Corporation

Posted on October 6, 2017 by West Corporation 


3 Ways Technology Can Improve the Pharmacy Experience

By Mike Snyder, Director of Sales and Pharmacy Experience Strategist

Top companies across all industries have almost universally embraced the importance of making differentiated customer experiences (CX), yet the pharmacy experience still trails behind. The good news is that’s starting to change. Read More >

West Corporation

Posted on September 21, 2017 by West Corporation 


How to Communicate During Emergencies

By Chandler Harrison, Account Development Executive

Surprises are best reserved for birthday parties and bouquets. When disaster strikes, customers are actively seeking answers on the web, sending text messages and scouting out phone numbers to call.

Failing to adequately communicate during emergencies means risking potentially irreversible damage — starting on social media and ending at the bottom line.

Read More >

West Corporation

Posted on August 25, 2017 by West Corporation 


How to Prepare Customers for a Storm

You can’t control everything in business, but you can prepare customers and control how you respond.

When the weather starts causing trouble, the problems may not be your fault, but your customers will be looking to you for answers. And proactive communication will go a long way. Read More >

West Corporation

Posted on August 23, 2017 by West Corporation 


Immunizations: A Shot In The Arm For Retail Pharmacy

This article originally appeared in Chain Drug Review, August 7, 2017

By Robert Dudzinski

Retail pharmacies need to maximize the full value of a key revenue stream: immunizations. While most pharmacy chains offer flu shots, the continued development of vaccines along with their expanded indications will be an important driver of revenue, customer loyalty and health outcomes. It will also improve the persona of pharmacy as an important provider of health care services to their customers.
Read More >

West Corporation

Posted on December 15, 2016 by West Corporation 


The New Bitter Pill: Patients Not Taking Medications

By Mike Synder

In healthcare, we love to highlight the latest innovations and medical breakthroughs—and while that first-of-its kind surgery is important, it’s also important to focus on the basics—which often prove to be not so basic.

One “basic” lesson for healthcare providers is that prescribing life-saving medications isn’t enough. Medications don’t work if patients don’t take them. In fact, studies have shown that 3 out of 4 patients do not take their medications as prescribed.

Now, this isn’t necessarily an ‘aha moment,’ but it’s an issue that has come to the forefront with the release of a recent Vital Signs report from the Centers for Disease Control and Prevention (CDC). According to the report, 70 percent of U.S. adults ages 65 and older have high blood pressure (which is defined as 140/90mmHg or higher), but nearly half do not have their blood pressure under control. What’s even more troubling is that at least 25% of those adults with Medicare Part D prescription drug insurance are not taking their blood pressure medicine as directed.

High-risk populations
Whether that means skipping doses or forgoing the medicine altogether, it’s problematic. Not taking blood pressure medication contributes to higher risks of heart attack, stroke, kidney disease, and death. Further, the CDC report highlights that some populations are more at risk than others, with the percentage of Medicare Part D enrollees not taking their blood pressure medicine being higher among certain racial/ethnic groups, like American Indians, Alaska Natives, Blacks and Hispanics, and in geographic areas like the Southern U.S. states, Puerto Rico and the U.S. Virgin Islands.

At first glance, it’s easy to be baffled by those statistics. Why is it so difficult for patients to take their medications, especially when the consequences are potentially deadly? As the report explains, there are many reasons why patients don’t take their medications. Some fail to fill the prescription at all or forget to refill it on time. Others stop taking the pills because they don’t have noticeable symptoms or because they experience unwanted side effects. In some cases, medications are just too expensive for patients.

Regardless of the why, providers have a responsibility to empower patients, not only within the walls of the exam room, and at the pharmacy, but also at home, on-the go, and everywhere in between. After all, healthcare today spans across the continuum of care. It requires providers to connect with patients in new ways that are meaningful and relevant. It demands that providers adapt their communications to meet patients’ needs, rather than expect patients to adapt to their needs or preferences.

Communication gaps
At the core of the important work that needs to be done is communication, which might be classified as basic, but is a shortcoming for many healthcare providers. This communication gap is arguably one of the biggest cracks in our healthcare ecosystem. At West, we know that engaged patients are healthier patients and that’s the foundation of everything we do. We believe that combining technology-enabled communications with clinical resources to help engage patients beyond the clinical setting, across the continuum of care, is critical to improving the patient experience, outcomes, and costs.

In order to be impactful, communication to increase medication adherence must be patient-centric, proactive, and consistent. We’ve learned that once communication becomes reactive, it’s usually too late to be effective. That’s why we offer providers the ability to send smart, automated communications like text messages, voice calls, and voice messages, based on language preference (multiple language on voice, and Spanish for text). With our approach, providers can personalize interventions, delivering the right communication, at the right time in the patient’s channel of choice. Our technology also helps providers to best allocate their clinical and administrative resources by assessing which patients are engaging with the communication as expected and which patients require an escalated intervention.

We’ve seen the results of these communication strategies firsthand at health systems across the country. By keeping our focus on patients, and leveraging technology, we can all make an impact and help to improve blood pressure control nationwide. And while that may seem ‘basic,’ the outcomes can be quite profound.

West Corporation

Posted on November 17, 2016 by West Corporation 


How Pharmacists Can Help Tackle the Superutilizer Crisis

By Robert J. Dudzinski, Pharm.D., Executive Vice President, West Corporation

So-called “superutilizers” are one of the biggest healthcare crises. These patients, who typically have multiple co-morbid conditions, siphon off a disproportionate share of healthcare dollars and typically have a poor quality of life, due to frequent hospital stays or other interactions with the healthcare system.

A recent study from the nonpartisan Government Accountability Office found that just 5 percent of Medicaid beneficiaries account for almost 50 percent of program spending. The most expensive 25 percent accounted for more than 75 percent of the expenditures. Meanwhile, the least expensive 50 percent accounted for less than 8 percent of the Medicaid dollars spent and about 12 percent of enrollees had no expenditures at all.

Pharmacists, who are often the only healthcare provider with a 360-degree view of a patient, have an important role to play in identifying these superutilizers, helping to uncover the causes of avoidable healthcare overutilization, and developing strategies to appropriately intervene with the goal of improving outcomes and lowering costs.
Read More >

West Corporation

Posted on November 10, 2016 by West Corporation 


Preserving Patient Bonds

By Robert Dudzinski

While pharmacists spend years training to be experts on drug formulation, dosing and how to prevent adverse interactions between medications, it’s probably not their favorite part of the job. Many instead relish the one-on-one interactions with longtime customers throughout different seasons of their lives.
Read More >

West Corporation

Posted on November 3, 2016 by West Corporation 


Helping employees manage financial stress

By Pam Mortenson, Health Advocate Solutions

Part one of this blog focused on the mind-body connection. We shared several ways to create a wellness program that takes a holistic view to improve employees’ health and well-being, rather than a cookie-cutter approach. This includes the mental and emotional components of health, which have the potential to exacerbate chronic conditions including hypertension, stomach ulcers, and migraines.

When it comes to the mind-body connection, mental and emotional stress can sometimes be brought on by financial stress, and with annual salary budgets capped on average at 3 percent a year, employers are looking to help employees more effectively manage their money.
Read More >


West Corporation

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