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Category: Connected Customer Experience


Category: Connected Customer Experience

Posted on February 10, 2017 by West Corporation  


Natural Language and Your CX: The Perfect Match?

Finding the right combination of communication solutions to drive the ideal customer experience (CX) can feel a lot like getting back into the dating pool… exciting, confusing, intimidating. To pursue or not to pursue? That is the question. This is especially true when checking out a speech-enabled Natural Language (NL) application.

NL is gorgeous on the outside looking in, but a fickle mistress to organizations that jump into the relationship without getting to know the deeper nuances. Luckily, companies thinking about introducing a NL solution to their IVR can avoid a disastrous blind date: Click here to learn When to Use Natural Language – and When to Avoid It. Read More >

Posted on February 8, 2017 by West Corporation  


The 10 New Rules of the Inbound Contact Center

Things have changed in the contact center. Customer experience is no longer bound by the limitations of legacy on-premises system capabilities. In their place, new cloud-based solutions offer a more flexible and agile approach, resulting in considerably more rewarding customer interactions.

But while new cloud-based technology can play a major role in an organization’s ability to deliver a more effective customer experience, it needs to be grounded in solid strategy. “The 10 New Rules of the Inbound Contact Center” provides a playbook through which any brand can get the most from their cloud-based platform: Read More >

Posted on February 2, 2017 by West Corporation  


Data Can Be Your Customer Experience MVP

You’re gearing up for Super Bowl 51 this weekend, right? Imagine if you were settling in with your Best Buds (“King of Beers,” pun definitely intended) and discovered that it was aired via Pay-Per-View (PPV)…

Okay, don’t fret—this isn’t the case—but there are plenty of big TV events that are PPV-only throughout the year.

One leading cable/satellite company seized the opportunity for PPV viewership using proactive communications to promote an Ultimate Fighting Championship (UFC) event that would likely pique the interest of many subscribers.

It worked.

This client’s goal was to increase self-service to improve the customer experience – and capitalize on automation to increase revenue. West’s expert data analysts helped them achieve both by drawing parallels between customers’ behaviors and their likelihood to purchase UFC PPV fights. Informed by that data, subscribers received proactive notifications two days prior to the event that gave them the option to purchase the fight right then and there.

Predicting which customers would most likely purchase the next fight, and prescribing how to deliver an individualized, attention-grabbing message to them at the perfect time resulted in a 40 percent increase in revenue compared to previous efforts.

Analyzing customer data is the key to getting into the mind of your audience and taking their experience to the next level. Read More >

Posted on January 25, 2017 by West Corporation  


Consumer Survey Offers Key Insights to Improve CX

Not long ago, grocery shopping happened solely in-store and banking was done with the help of a human teller. But in the blink of an eye, the internet, social media and mobile devices changed the relationship between company and customer as we knew it. Now, the quality of every interaction with a brand plays into a larger customer experience lifecycle that evolves with every conversation, across multiple channels.

89 percent of customers have switched brand loyalties due to poor CX. 69 percent will pay more for products and services from brands with a good CX reputation.

West surveyed more than 500 U.S. consumers to understand how they define high quality CX, gauge how communication preferences shift across self-service and proactive interactions, and identify which industries are leading and lagging in CX delivery. Download this whitepaper to explore customer expectations for your CX and learn: Read More >

Posted on January 24, 2017 by West Corporation  


How to Communicate During Emergencies

Surprises are best reserved for birthday parties and bouquets. When disaster strikes – like when the power cuts out – organizations can be sure their customers are actively seeking answers on the web, sending text messages and scouting out phone numbers to call. Failing to meet expectations during these time-sensitive situations means risking potentially irreversible damage — starting on social media and ending at the bottom line.

Luckily, addressing emergencies with more proactive communication has the opposite effect. Companies in the utility and pharmaceutical industries, for example, can increase customer satisfaction and cost savings by addressing a whole array of concerns, from preparedness tips to prescription refill reminders, before customers even recognize a problem. In fact, West helped two distinct companies realize the benefits of proactive communication firsthand, facilitating a total of 5.2 million outbound messages during Hurricane Matthew in 2016.

Click here to read about the positive impact proactive outreach during this emergency situation.

Read More >

Posted on January 13, 2017 by West Corporation  


Preparing Utilities for Winter Storm Jupiter

As utility companies organize for storms, each has a set of procedures to go through in preparing to make the event pass quickly and safely. They go through their documented and well-rehearsed plan to make the event as easy on their customers as possible.

As a provider of communications services, we also have procedures that we go through for storm preparedness.

West is getting ready to react to Winter Storm Jupiter in a number of ways, like: Read More >

Posted on January 10, 2017 by West Corporation  


Optimizing Performance with Champion Challenger Testing

Unrelenting customer evolution demands unrelenting customer experience (CX) optimization. In traveling along this line of thinking, inspirations to integrate the latest and greatest technologies often emerge before decision-makers take more obvious and immediately beneficial considerations into account. Sometimes, it’s the thoughtful, yet subtle investments that garner the highest returns. And solid consultative partnerships can help ensure these “ah-ha” moments don’t slip through the cracks.

For example, West recently identified two opportunities to increase self-service within a client’s interactive voice response (IVR) system. By making a few tweaks to this leading financial services company’s call flow, West set them up to save an estimated $5.4 million in the next year.

Read this case study to explore how conducting two strategic Champion Challenger tests has positioned West’s longtime partner to save big while providing a more rewarding CX — all while avoiding the need to sacrifice an abundance of organizational resources.

Posted on January 6, 2017 by West Corporation  


The Future of CX: Machine Learning Will (Finally) Make Business Personal

Greg Ablett, SVP of Utilities and Business Support at West, offers insights into how businesses in every industry can prepare for the future impact machine learning will have on the customer service industry in his article published by Data Informed, a leading resource on data analytics and management strategies.

“Business analytics and, specifically, machine learning are turning the proverbial ‘dating’ game between businesses and consumers on its head. Instead of assembling interactions based on preconceived notions about how consumers want to be treated, machine learning enables companies to deliver truly personalized communication based on up-to-the-moment data…”

Click here to learn what steps Greg recommends companies take to stay ahead.

Posted on January 5, 2017 by West Corporation  


SaaS or Managed Services: Which Contact Center Option Fits Your Needs?

You’ve made the big decision. You know you’re going to update—or even upgrade—your contact center with a cloud solution. But there are more choices you need to make. One of the first and most important choices about a cloud solution is whether to choose Software as a Service (Saas) or Managed Services.

Each option has its advantages, but your ultimate decision will depend on several factors. These include the depth of your in-house resources, your desired level of support and your outlook on a strategic partner that will continually optimize your business. To see the features and differences between SaaS and Managed Services, view this helpful infographic describing the benefits of each. It covers what you’ll need to consider about:

  • Staffing
  • Configuration
  • Support
  • Analytics
  • Channels
  • Cost

Posted on December 28, 2016 by West Corporation  


Tackling Hunger One Text at a Time

The classic adage “it’s better to give” rings especially true for one of our partners’ “Hunger: Not Impossible” project this holiday season. Not Impossible Labs and a leading retailer set out to simply address a complex issue: the rampant struggle for people facing housing insecurity to easily obtain fresh and healthy food. Recognizing that 50 to 60 percent of homeless youth and veterans own cell phones, they pulled in West and other technology companies to help support a modern SMS/text messaging solution that reaches them wherever they are.

Hunger: Not Impossible (HNI) empowers hungry citizens to send SMS/text messages like “HELP” and “STOP” to receive information about where to get their next meal. They’re currently piloting the project in Northwest Arkansas. Read more about how HNI is making a difference here. Read More >


West Corporation

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