Category: Connected Customer Experience


Category: Connected Customer Experience
West Corporation

Posted on September 20, 2017 by West Corporation 


3 Benefits of a Channel-Agnostic Platform

By Jarrett Schmidt, Vice President of Sales

When it comes to your communication infrastructure, which is better: multiple providers or just one?

If you said one, you may think it’s easier to have integrated solutions on one platform, managed by one entity. And if you said multiple, you must realize one provider’s tech may not always be the best at everything.

But you can get the best of both options with a provider that uses a channel-agnostic approach.

Read More >

West Corporation

Posted on September 7, 2017 by West Corporation 


Top Ways Utilities Use Customer Data to Improve CX

By Jody Kistaitis, Director of Sales

The world runs on data. Data drives sales, justifies infrastructure improvements and provides a visual measure of success. And utilities can even use customer data to improve customer experience (CX).

Your company has data on everything. You know how many kilowatts you produce every month; you can predict volume; and you can use that data to suggest fair rates and important upgrades.

But how are you using customer data to reduce cost and improve CX? Read More >

West Corporation

Posted on September 5, 2017 by West Corporation 


4 Ways Utilities’ Payment Process Can Improve Customer Experience

By Jody Kistaitis, Director of Sales

As much as utility providers may try to create exceptional experiences for their customers, one factor often gets in the way: payments. No one likes to see a bill in the mail, but with the right messaging, your payment process can improve customer experience (CX).

When everything goes right, utilities have little contact with their customers. That’s why every piece of your business’ communication ecosystem must work together to provide great CX. Of course, that includes billing messages. Read More >

West Corporation

Posted on May 12, 2017 by West Corporation 


The Acceleration of Customer Experience

By: Doug Thompson, Director of Product Management and Development

Customers in every industry are evolving in step with the technology they touch. Advancements like vehicular Wi-Fi connectivity are becoming mainstream and the phrase “hang up” the phone has lost true meaning for anyone born in the last decade.

During my presentation at Forrester’s Digital Transformation, I discussed how brands must address more rapid consumer evolution and the symbiotic relationship between man and machine. The biggest takeaway? One must understand where your CX stands now in order to develop an adequate strategy to shift it to an ideal state.

After taking this brief CX Strategy assessment, be sure to click here to see what your score tells you about your personal next steps in CX strategy. Primary areas of focus include: Read More >

West Corporation

Posted on May 3, 2017 by West Corporation 


Seeing the Bigger Contact Center Picture in the Channel

Bruce Pollock, VP of Strategic Growth and Planning, West

As people evolve in step with the technology they touch, cloud-based solutions provide the flexibility and agility organizations need to respond to them effectively. But. The right technology is just one piece of the puzzle.

By 2020, if not before, Customer Experience (CX) will become more important to customers than price or product as a key brand differentiator. As such, a set-and-forget technological mindset that companies have used in the past is dangerous. As expectations climb, organizations that fail to ground technology in thoughtful strategy will struggle to connect meaningfully and effectively with customers. Without forethought, interactions become siloed across channels and departments, customers repeat themselves as they are passed from agent to agent, and the company’s top and bottom line suffers.

So how can you help your clients avoid these commonplace contact center pitfalls? Let’s look at a few inbound strategies that are essential to success in today’s CX landscape. Read More >

West Corporation

Posted on April 27, 2017 by West Corporation 


5 Rules of Customer Experience

West collaborated with CCW Digital—a prominent community, resource hub and advisory for customer management practice, call center and customer experience professionals—on their Performance & Agents Executive Report. This report addresses the goals, challenges and solutions that organizations should address in the pursuit of a result-oriented customer experience function.

Within the report, West’s “Practicality Guide: An Illustration of Improved Performance,” offers up 5 Rules of Customer Experience Performance (starting on page 25). You can read more about these best practices in the full write-up here.

Read More >

West Corporation

Posted on February 10, 2017 by West Corporation 


Natural Language and Your CX: The Perfect Match?

Finding the right combination of communication solutions to drive the ideal customer experience (CX) can feel a lot like getting back into the dating pool… exciting, confusing, intimidating. To pursue or not to pursue? That is the question. This is especially true when checking out a speech-enabled Natural Language (NL) application.

NL is gorgeous on the outside looking in, but a fickle mistress to organizations that jump into the relationship without getting to know the deeper nuances. Luckily, companies thinking about introducing a NL solution to their IVR can avoid a disastrous blind date: Click here to learn When to Use Natural Language – and When to Avoid It. Read More >

West Corporation

Posted on February 2, 2017 by West Corporation 


Data Can Be Your Customer Experience MVP

You’re gearing up for Super Bowl 51 this weekend, right? Imagine if you were settling in with your Best Buds (“King of Beers,” pun definitely intended) and discovered that it was aired via Pay-Per-View (PPV)…

Okay, don’t fret—this isn’t the case—but there are plenty of big TV events that are PPV-only throughout the year.

One leading cable/satellite company seized the opportunity for PPV viewership using proactive communications to promote an Ultimate Fighting Championship (UFC) event that would likely pique the interest of many subscribers.

It worked.

Read More >

West Corporation

Posted on January 6, 2017 by West Corporation 


The Future of CX: Machine Learning Will (Finally) Make Business Personal

Greg Ablett, SVP of Utilities and Business Support at West, offers insights into how businesses in every industry can prepare for the future impact machine learning will have on the customer service industry in his article published by Data Informed, a leading resource on data analytics and management strategies.

“Business analytics and, specifically, machine learning are turning the proverbial ‘dating’ game between businesses and consumers on its head. Instead of assembling interactions based on preconceived notions about how consumers want to be treated, machine learning enables companies to deliver truly personalized communication based on up-to-the-moment data…”

Click here to learn what steps Greg recommends companies take to stay ahead.

West Corporation

Posted on December 5, 2016 by West Corporation 


Turning CX into $$

Despite customer experience emerging more prominently than ever as a key brand differentiator, 92% of customers admit they’ve had to endure a poor customer experience. Furthermore, 46% of these people took their time, money and advocacy to a competing company, as a result. And neither brand negligence, nor today’s fickle customer are entirely to blame for these missed opportunities. Read More >


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