Category: Interactive Services


Category: Interactive Services
West Corporation

Posted on September 5, 2017 by West Corporation 


4 Ways Utilities’ Payment Process Can Improve Customer Experience

By Jody Kistaitis, Director of Sales

As much as utility providers may try to create exceptional experiences for their customers, one factor often gets in the way: payments. No one likes to see a bill in the mail, but with the right messaging, your payment process can improve customer experience (CX).

When everything goes right, utilities have little contact with their customers. That’s why every piece of your business’ communication ecosystem must work together to provide great CX. Of course, that includes billing messages. Read More >

West Corporation

Posted on August 25, 2017 by West Corporation 


How to Prepare Customers for a Storm

You can’t control everything in business, but you can prepare customers and control how you respond.

When the weather starts causing trouble, the problems may not be your fault, but your customers will be looking to you for answers. And proactive communication will go a long way. Read More >

West Corporation

Posted on July 1, 2017 by West Corporation 


10 Key Points for Selling Inbound Contact Center Solutions

Many companies’ inbound technology is still the same as when they installed it 10 years ago. Now it’s time for a change, and by addressing a few key points, selling inbound contact center solutions can be simple.

New cloud-based solutions offer a more flexible and agile approach than legacy, on-premises systems. So selling inbound contact center solutions is centered around showing businesses what new technology can do.

Read More >

West Corporation

Posted on May 12, 2017 by West Corporation 


The Acceleration of Customer Experience

By: Doug Thompson, Director of Product Management and Development

Customers in every industry are evolving in step with the technology they touch. Advancements like vehicular Wi-Fi connectivity are becoming mainstream and the phrase “hang up” the phone has lost true meaning for anyone born in the last decade.

During my presentation at Forrester’s Digital Transformation, I discussed how brands must address more rapid consumer evolution and the symbiotic relationship between man and machine. The biggest takeaway? One must understand where your CX stands now in order to develop an adequate strategy to shift it to an ideal state.

After taking this brief CX Strategy assessment, be sure to click here to see what your score tells you about your personal next steps in CX strategy. Primary areas of focus include: Read More >

West Corporation

Posted on May 3, 2017 by West Corporation 


Seeing the Bigger Contact Center Picture in the Channel

Bruce Pollock, VP of Strategic Growth and Planning, West

As people evolve in step with the technology they touch, cloud-based solutions provide the flexibility and agility organizations need to respond to them effectively. But. The right technology is just one piece of the puzzle.

By 2020, if not before, Customer Experience (CX) will become more important to customers than price or product as a key brand differentiator. As such, a set-and-forget technological mindset that companies have used in the past is dangerous. As expectations climb, organizations that fail to ground technology in thoughtful strategy will struggle to connect meaningfully and effectively with customers. Without forethought, interactions become siloed across channels and departments, customers repeat themselves as they are passed from agent to agent, and the company’s top and bottom line suffers.

So how can you help your clients avoid these commonplace contact center pitfalls? Let’s look at a few inbound strategies that are essential to success in today’s CX landscape. Read More >

West Corporation

Posted on May 2, 2017 by West Corporation 


Leverage SMS Messaging for Fiesta-Worthy Communication

Cinco de Mayo is nearly here, which means it’s time to keep an eye out for your nearest Mariachi band and celebrate the day that the citizens of Mexico gained their independence (Read through if you’re shaking your head!).

When we think of independence, we think of the freedom to do things in the ways we want. Among smartphone and SMS/text messaging users, 64 percent prefer texting over voice customer service.[i]

Instead of perpetuating the myth that customers only ever truly want agent support, it’s time to free them to interact more naturally. In an age where customers are moving faster than ever, it’s time to provide the liberation they demand. It’s time to let them be mobile.

Read More >

West Corporation

Posted on April 27, 2017 by West Corporation 


5 Rules of Customer Experience

West collaborated with CCW Digital—a prominent community, resource hub and advisory for customer management practice, call center and customer experience professionals—on their Performance & Agents Executive Report. This report addresses the goals, challenges and solutions that organizations should address in the pursuit of a result-oriented customer experience function.

Within the report, West’s “Practicality Guide: An Illustration of Improved Performance,” offers up 5 Rules of Customer Experience Performance (starting on page 25). You can read more about these best practices in the full write-up here.

Read More >

West Corporation

Posted on April 19, 2017 by West Corporation 


How Utilities Should Respond to the Mobile Shift

Doug Thompson, Director of Product Development

According to Google, 87 percent of people now have their phones by their sides at all times.[i] Despite many utilities recognizing the need to address ever-rising customer mobility with newer, more proactive communication strategies, they still fail to make it a priority.

In my recent article published in CS Week’s Spring edition of Newsline Magazine (Page 3), I explore the customer experience (CX) challenges today’s utilities face, and offer my take on how utilities can capitalize upon the “mobile shift” that has gradually seeped into the industry. Read More >

West Corporation

Posted on April 11, 2017 by West Corporation 


Utilities Have a New Tool for Substation Safety

By Darren Thraen, Director of Sales, Utility

“If it’s not broken, don’t fix it,” the old saying goes. But how much weight does this cliché carry anymore? Did it ever?

Technology continues evolving, our expectations keep climbing and the world spins faster. Mostly because this quote was never founded in truth. Innovation shapes the world today. And it’s turning the traditional utility substation process on its head.

Read More >


West Corporation

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