By Mike Snyder
There has been a lot of recent chatter about the “consumerization of healthcare.” While the patient becoming the customer may seem like a small shift in terminology, it’s not.
It’s a new reality for providers that will fundamentally change how they operate, both inside their four walls and long after patients have walked out the door.
This reality brings with it a key question: How can providers connect with patients in new ways that are more meaningful and relevant? The answer can be found in a place that they have traditionally ignored — outside the industry.
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