On November 2, 2015, West Corporation announced the acquisition of Magnetic North, Ltd., a leading U.K.-based provider of proprietary hosted customer contact center and unified communications solutions to enterprises.
For nearly 30 years, we have been dedicated to delivering new solutions, new capabilities and new choices that enable brands and their customers to connect – whenever and however they choose. Streamlining technology platforms, applications and services to achieve optimal performance is a hallmark of our business. As Magnetic North becomes part of West, we will be even better positioned to help our clients deliver exceptional customer experiences across diverse channels, devices and geographies.
Founded in 1999, Magnetic North provides complete inbound/outbound/blended, multi-channel customer engagement technology solutions with multi-media routing, advanced analytics and compliance functionality and a fully integrated, feature-rich hosted voice and UC platform to mid-market customers throughout EMEA and the Americas.
The Magnetic North headquarters in Leicester, England will remain operational and the Magnetic North leadership team will continue to lead their respective functions as they do today.
West will utilize the technology that Magnetic North has developed to provide clients with the capability to deliver seamless and contextual multi-channel consumer experiences.