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West Corporation

Posted on by West Corporation 


30 Customer Experience Questions to Guide You Through the Jungle

By Jarrett Schmidt, Senior Vice President of Sales

Create great customer experiences. For an ever-growing number of businesses, that’s the golden goal — the El Dorado of customer care.

But as new theories, technologies and market demands continue to sprout, business owners and leaders can soon find themselves enclosed by thick vegetation. Soon, the once-clear path has fallen out of sight. Read More >

West Corporation

Posted on January 22, 2018 by West Corporation 


27 Stats That Show What Consumers Expect from Brand Communication

By Ben Page, Director of Sales

Not long ago, grocery shopping happened solely in-store, and banking was done with the help of a human teller. But the internet, social media and mobile devices have dynamically changed this relationship, and consumers have come to expect much more from their brand communication. Read More >

West Corporation

Posted on January 15, 2018 by West Corporation 


10 Proven Champion-Challenger Optimizations To Improve CX

By Jay Harris, Senior Director of Client Operations

It can be a challenge keeping up with ever-changing customer demands. Consumer trends shift from one year to the next, and so must your communication plan.

But how can you afford to constantly try out new practices without breaking the bank? Well, a major U.S. pharmacy is one of many businesses that has achieved just that. They improved customer experience (CX) and raised prescription refills by 8.8 million thanks to one important strategy: champion-challenger testing. Read More >

West Corporation

Posted on January 7, 2018 by West Corporation 


VoWiFi 911 and Application of Proximity Check

By: Marcus Andronici, Principal Sales Engineer

In recent blogs, we talked about the key components of a VoWiFi 911 solution, as well as VoWiFi user set-up and provisioning. Now I’m going to explore a specific VoWiFi 911 call feature: proximity check.

Wireless location has historically been derived from the cell tower and VoIP location from the subscriber’s pre-provisioned address. However, because of advancements in location-based technology with today’s mobile handsets, it’s now possible to acquire and utilize latitude/longitude (X/Y) directly from a 911 caller’s device.

Read More >

West Corporation

Posted on January 3, 2018 by West Corporation 


How to Build a Single Customer View

By David Orwick, Product Development Manager

As competition rises in every industry, customers choose brands more often based on their experience with a company. Consumers want to know that a business truly cares about them and can deliver a personalized experience.

For an organization with millions of customers, that may sound impossible, but with a little strategy and one helpful piece of technology, any business can create a single customer view to deliver personalized experiences for each and every customer. Read More >

West Corporation

Posted on December 20, 2017 by West Corporation 


Enterprise E911 Regulations Explained

Mary Boyd
VP of Government & Regulatory Affairs

Emergency communications have improved exponentially since the first 911 call nearly 50 years ago. However, some features of our present day enterprise communications technology has placed users of this service at a disadvantage when it comes to 911. The flexible nature of multi-line telephone systems (MLTS) can cross many public safety jurisdictional boundaries. This creates problems during emergency situations calls when valuable accurate caller location information and call back capabilities are not made available to public safety entities.

Read More >

West Corporation

Posted on December 18, 2017 by West Corporation 


13 Benefits of a Pilot Project Before Buying

By Peter Wulfraat, Vice President of Sales

Starting a new project can be exciting, challenging, and scary all at the same time. Whether it’s texting customer service or adding natural language to your IVR, you know a new technology solution has the potential to improve the customer experience, but how will your customers respond?

So how do you answer that question without paying for and implementing a full-scale solution? You start small and take it for a test drive with a pilot project. Read More >

West Corporation

Posted on December 12, 2017 by West Corporation 


15 Stats That Show How Mobile Shopping is Shaking Up Retail

By Emily Bannick, Director of Client Services

Whether you’re looking for a Christmas gift or just treating yourself, mobile shopping has definitively changed the face of retail.

Consumers have shifted from shopping primarily in brick-and-mortar stores to buying their goods and gifts online. And now, another change is occurring as customers bypass their laptops in favor of mobile shopping on their smartphones. Read More >


West Corporation

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