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Posted on February 20, 2019 by West Corporation

What is Preference Management? – 11 Benefits and Best Practices

New technologies continually give customers more options to communicate with their favorite brands. Phone calls. Emails. Texting. Push notifications. Even older channels like fax. But what is preference management going to do to help manage all those channels?

To create the best customer experience (CX), you may have to support many or all of these channels. But that doesn’t mean you have to communicate with every single customer on each one. By understanding your customers’ preferences, you can save money, improve CX and discover 11 key benefits for your business. But first, what is preference management, and why do we call it that? Read More >

Posted on January 25, 2019 by West Corporation

4 Ways to Reduce Call Volume with SMS

Most companies want to provide good customer service, but every second someone spends on the phone costs money. But instead of trying to reduce call volume, businesses start tracking things like average call length, which leads agents to rush through calls, hurting the customer experience (CX).

Fortunately, there’s an option that both improves CX and lets you reduce call volume, and it’s located in nearly everyone’s pocket: SMS texting. Read More >

Posted on December 20, 2018 by West Corporation

5 Types of SMS Conversations for Business

Texting is one of the easiest ways to talk to friends, but is it helpful when communicating with customers? If you’re not effectively engaging your clientele with SMS conversations, you’re missing an important piece of the customer experience.

But don’t just pick up your phone and start messaging everyone who’s visited your store or website. Every company has the option to start five different types of SMS conversations. So read through this list to discover which type is right for your business. Read More >

Posted on November 30, 2018 by West Corporation

Real-World Best Practices in Manufacturing Operations

No matter the product, every manufacturer looks for new ways to improve quality while lowering costs. And the best way to do that is by following well-established best practices in manufacturing operations.

So instead of randomly testing new processes on your own, start with these tried-and-true practices. Each of these four tactics have been put to use by some of the largest manufacturers in their market. But they can be applied by any size manufacturer producing any type of product. Check out these best practices in manufacturing operations and see how you can put them to use in your business.

7 Common Manufacturing Challenges (And How Communication Can Solve Them)

Although many people are bearish when talking about manufacturing — saying that “jobs are moving overseas” or “nothing is made locally anymore” — the U.S. is actually on track to become the world’s most competitive manufacturing country by 2020. Still, that doesn’t mean there’s a lack of modern manufacturing challenges. Read More >

Posted on October 3, 2018 by West Corporation

Customer Journey Mapping: 15 Plot Points Needed in Any Map

Customer journey mapping is perhaps the clearest way to discover what your customers want and how you can make them happy. But creating this type of visual depiction is not always easy. It requires a wealth of data and keen intuition to truly get inside your customers’ heads.

So if you’ve decided to start customer journey mapping, you’ve probably started asking a few questions. Where’s the starting point? How do I know where my customer will go next? Who is this customer, anyway? All good questions, and thankfully, there are a few specific plot points that will form the frame of any good customer journey map. Read More >

Posted on September 27, 2018 by West Corporation

The Top Priority for Wireless 911 Location Solutions

Unless you’ve been in a digital detox for most of 2018, you may have noticed an increase in industry buzz around wireless 911 location technology, particularly in recent weeks.

TCPA Compliance: 3 Things to Know Before Sending an Automated Call or Text

This article is for informational use only and should not be seen as legal advice. The information provided is accurate to the best of our knowledge but may contain omissions or mistakes. The writer is NOT a legal professional, and you should consult an attorney who can ensure you remain in TCPA compliance and in compliance with other regulations. We reserve the right to change this content at any time.

You’ve got a great deal on a new product, and you want the world to know it. According to Pew Research Center, 92 percent of American adults own a cell phone, so why not send them a promotional text? Your intentions may be good, but without taking the right precautions, those texts could cost your business millions thanks to the Telephone Consumer Protection Act (TCPA). Read More >

Posted on by West Corporation

How to Use an Outage Experience to Improve Customer Satisfaction

The power goes out, and a local utility company immediately springs into action to find a solution. But when the outage experience ends four hours later, a woman boots up her computer, opens Facebook and broadcasts to all her friends, “My electric company has lousy customer service.”

Most customers can’t describe good customer service, but they can tell when they’ve had a bad experience. It’s all about feelings. That’s right. Even in the highly regulated utility industry, good ol’ non-technical feelings still carry weight. Read More >

Posted on August 30, 2018 by West Corporation

5 Most Important IVR Authentication Best Practices

In customer service, you need to know what your customer wants. But it’s also important to know who they are. Fortunately when someone calls your contact center, there are a few IVR authentication best practices that can help.

When someone calls your IVR — also known as an interactive voice response system — you probably hope they’ll finish the interaction using self-service. That means your technology must be smart enough to tell who is calling. There are several ways to make that possible. Read More >

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Blog

What is Preference Management? – 11 Benefits and Best Practices

4 Ways to Reduce Call Volume with SMS

5 Types of SMS Conversations for Business

Real-World Best Practices in Manufacturing Operations

7 Common Manufacturing Challenges (And How Communication Can Solve Them)

Customer Journey Mapping: 15 Plot Points Needed in Any Map

The Top Priority for Wireless 911 Location Solutions

TCPA Compliance: 3 Things to Know Before Sending an Automated Call or Text

How to Use an Outage Experience to Improve Customer Satisfaction

5 Most Important IVR Authentication Best Practices

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