Blog

West Corporation

Posted on November 4, 2016 by West Corporation 


The 10 Golden Rules of Outbound Campaigns

When it comes to operating a successful contact center, most brands understand the major role outbound campaigns play in creating a connected experience across the customer journey. Strategically different than inbound operations, outbound campaigns require a number of uniquely proactive considerations to ensure processes are hitting the mark — both short-term and long-term.

Read More >

West Corporation

Posted on November 3, 2016 by West Corporation 


Helping employees manage financial stress

By Pam Mortenson, Health Advocate Solutions

Part one of this blog focused on the mind-body connection. We shared several ways to create a wellness program that takes a holistic view to improve employees’ health and well-being, rather than a cookie-cutter approach. This includes the mental and emotional components of health, which have the potential to exacerbate chronic conditions including hypertension, stomach ulcers, and migraines.

When it comes to the mind-body connection, mental and emotional stress can sometimes be brought on by financial stress, and with annual salary budgets capped on average at 3 percent a year, employers are looking to help employees more effectively manage their money.
Read More >

West Corporation

Posted on November 1, 2016 by West Corporation 


How to Deliver a Better Contact Center CX

During CRMXchange’s recent webcast, Does Your Contact Center Make or Break the Customer Experience?, Dan Gordon explored the notion of a collective customer journey, and how every interaction adds or subtracts from a big picture experience across multiple functions and channels. With the contact center at the heart of this journey, Gordon tackled a number of topics relating to contact center success.

Check out the webcast recording here, and leverage these key takeaways to start engaging your customers however, whenever and whenever they demand. Read More >

West Corporation

Posted on October 31, 2016 by West Corporation 


Looking Inside-Out to Drive CX Maturity

It’s no secret that customers call the shots. With their livelihoods teetering upon 5-star ratings, brands understand the importance of providing a customer experience (CX) that not only meets, but exceeds expectations. Yet even with this understanding, many struggle building a sustainable strategy to deliver.

What’s a common misstep companies make in their pursuit of CX excellence? Read More >

West Corporation

Posted on by West Corporation 


Inbound and Outbound Campaign Strategies for an Improved Contact Center

There are many strategies you could implement to run a more efficient, more productive contact center. When it comes to inbound, you should implement multiple channels to ensure you can provide the best customer experience, no matter how your customers prefer to communicate. Then, you can prioritize your contacts by those various channels. And you should provide a dashboard that allows your agents a single view of all of those channels and how your customers are using each at any given time.

For outbound, it’s important to ensure you have enough data—and that the quality of your data is superior. You should also establish the right Key Performance Indicators (KPIs) and use multiple channels in your outbound strategies whenever possible to increase your likelihood of reaching your KPIs.

Finally, consider having a multi-channel contact center —the most effective strategy for an improved customer experience.

For more information on these strategies, download our slideshow on effective inbound and outbound strategies, as well as the benefits of a multi-channel contact center.

West Corporation

Posted on October 20, 2016 by West Corporation 


The Mind-Body Connection

By Pam Mortenson, Health Advocate Solutions

“How are you?” is perhaps the most common greeting in American culture, whether it’s in the workplace or in a social setting. But how often do people respond with, “Great! My body mass index is 23, and my total cholesterol is 165”?

Almost never, because when the typical American assesses how he or she is, physical health is just one component of wellness. It’s hard to respond with “Great, and you?” if someone’s child is having trouble in school or if they are wrestling with choosing a long-term care facility for a parent. The same is true if someone is struggling to pay bills or save for retirement, or if stress in the workplace has become unmanageable.
Read More >

West Corporation

Posted on October 13, 2016 by West Corporation 


How Much Could Medication Adherence Save Your Company?

Wellness Moves from Bottom Lines to Positive Outcomes
By Pam Mortenson, Health Advocate Solutions

Healthcare costs have skyrocketed over the past two decades. Employers and workers bear the brunt of this trend. Between 2005 and 2015, employer contributions to health insurance premiums increased by 61%, according to the Kaiser “Employer Health Benefits Survey.”

Naturally, employers are seeking strategies to counter rising health-care costs. One important strategy to consider is to focus on medication adherence. Why? According to the Network for Excellence in Health Innovation, medication non-adherence is a leading driver of high health-care costs, adding up to $290 billion annually. It’s the leading cause of preventable morbidity and mortality, responsible for 30% to 50% of treatment failures and 125,000 deaths annually, says the American College of Preventive Medicine. As the industry scrambles to improve quality and lower costs, non-adherence to medication is a topic that health-care providers, payers and self-insured employers should address.
Read More >

West Corporation

Posted on September 29, 2016 by West Corporation 


Four Tips for Encouraging Fitness in Employees with Chronic Conditions

By Fonda Narke, Health Advocate, a subsidiary of West Corporation

In my last article we discussed ways to make fitness more fun for your employees, while keeping it top of mind. We talked about how fitness challenges don’t always have to come from corporate, and how devices like Fitbits make it possible for employees to set up their own competitions among their colleagues, friends, or family.

That’s great for employees who are already healthy, or at least who don’t have any major health challenges, but what about employees with chronic conditions such as hypertension, diabetes, arthritis, or asthma?
Read More >

West Corporation

Posted on September 26, 2016 by West Corporation 


The IMAX of Patient Care

By Colin Roberts, Vice President, West Corporation

As today’s healthcare payment models increasingly shift from volume to value, there is intense focus on measuring outcomes. But too often, these measurements rely solely on clinical data, and fail to take into account the 360-degree view of the patient. Healthcare organizations must take into account the social, cultural, and demographic determinants of health to achieve a 3-D picture of the patient that will truly support decisions around care. Healthcare organizations should strive to be the ‘IMAX of Patient Care,’ taking a multi-dimensional view of the patient, including a holistic view of the patient’s lifestyle and any barriers to treatment.
Read More >

West Corporation

Posted on September 15, 2016 by West Corporation 


Doing What it Takes to Answer Every Utility Call

Once appeased by the beep, whir, whizz of dial-up Internet, consumers’ patience is now tested by even the slightest lull in Web connectivity or a dropped call and companies in all industries are challenged to keep up.

Utility customers now expect customer service reps to act not only as problem-solvers, but as “trusted energy advisors.” According to J.D. Power and Associates, the top five elements contributing to these growing expectations are:

  1. Promptness in connecting with a representative
  2. Knowledge of representative
  3. Courtesy of representative
  4. Representative’s concern for customer’s needs
  5. Timely resolution of issue

Read More >


West Corporation

utility-side-menu