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Posted on November 2, 2016 by West Corporation  


3 Quick Tips to Help Customers Weather the Storm

When severe weather comes rolling in and outages occur, panicked customers expect communication that’s as reliable, immediate and effective as their utilities. These three quick tips can help any utility company exceed customer demand before, during and after the storm.

Posted on October 27, 2016 by West Corporation  


Proactive Communications: Helping Customers Weather the Storm

When severe weather comes rolling in, customers have little patience for service interruptions and expect outstanding customer service. Utilities are in a unique position to exceed these expectations in an industry where their offerings are not only seen as assets, but everyday “must haves.” Leverage this “storm kit” to immediately boost communications before, during and after a storm.

Posted on October 26, 2016 by West Corporation  


Selecting an SMS Provider That Meets Your Business Needs

Proactive communication strategies are key in keeping up with consumers’ on-the-move lifestyles, but a variety of factors can make them a real business headache if you aren’t careful. Ensure you have a firm understanding of the relationships behind your SMS/text messages.

Posted on October 14, 2016 by West Corporation  


West’s Customer Experience Lifecycle Management Maturity Model Flipbook

True Customer Experience Lifecycle Management requires technical infrastructure for self-service, proactive engagement and contact center coordination – plus enterprise-wide orchestration, business intelligence and advanced analytics to make data-driven decisions that inspire, align and guarantee business performance.

This easily digestible flipbook breaks down West’s point of view on Customer Experience Lifecycle Management maturity and roadmaps to help brands achieve it.

Posted on August 17, 2016 by West Corporation  


West’s Customer Experience Lifecycle Management Maturity Model

True Customer Experience Lifecycle Management requires technical infrastructure for self-service, proactive engagement and contact center coordination – plus enterprise-wide orchestration, business intelligence and advanced analytics to make data-driven decisions that inspire, align and guarantee business performance.

This whitepaper details West’s point of view on Customer Experience Lifecycle Management maturity and roadmaps to help brands achieve it.

Posted on July 20, 2016 by West Corporation  


Get Customers to Love Self-Service in 4 Steps

Encouraging self-service is a major element in delivering a more connected customer experience. Leverage these four steps to start reducing organizational costs, increasing multi-channel efficiency and improving customer satisfaction.

Posted on July 20, 2016 by West Corporation  


5 Quick Takeaways for a Better Multi-Channel Customer Experience

In today’s mobile world, customers not only crave intuitive communication with brands — they demand it. Companies in every industry are finding that to deliver on this demand, they must successfully orchestrate interactions across multiple channels at once.


West Corporation

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