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Posted on July 22, 2014 by West Corporation 


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Talk to Me Goose

1986 was the year the cinematic classic “Top Gun” came out on the big screen. It’s also happens to be the year West Corporation was founded. Even though it was a fascinating time for technology, not many people could imagine all the ways technology shapes how we now move through our day and our world.

Did you know there’s now even a text abbreviation for that famous utterance by Maverick in Top Gun? TTMG (Talk to me goose) is texting shorthand for asking your friend to stop texting complex ideas and pick up the phone for a conversation.

Fast-forward 28 years and we as consumers have an amazing amount of devices, channels and technologies all competing for our time and attention. For your company to be “the best of the best” finding ways to streamline and simultaneously enhance how you interact with your customers is paramount. Natural language (NL) as a part of a well-designed interactive voice response (IVR) system fits perfectly into that idea. NL-enabled IVR allows callers to simply speak their response to an automated question. Without having to fit their needs into a pre-defined set of choices, callers can self-serve using automation simply and effectively.

This infographic shows how leading companies in multiple industries have successfully used natural language-enhanced IVR. Encourage your customers to “talk to you” for complex tasks, better caller experiences and more satisfied customers who are delighted on the path to self-service.

We’ll be your wingman anytime.


Natural Language & IVR for Business InfographicShare this Infographic on your site! Please include attribution to West Interactive.

Are you heading to SpeechTEK 2014 in August? I’ll be there and I would be happy to talk with you more about the value of natural language-enabled IVR. Message me on LinkedIn to set up a time to get together.



West Corporation

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