Great Scott! Today, we occupants of the future celebrate a little-known holiday worthy of cracking open a few Pepsi Perfects: Back to the Future Day!
In the iconic 1985 film Back to the Future II, Marty McFly and Dr. Emmett Brown travel in time to October 21, 2015 to ensure Marty’s future children avoid foreseen disaster. To commemorate Marty and Doc’s voyage through time, let’s hop on our new HoverBoard, grab a ticket to Jaws 19 and enjoy a futuristic refreshment.
Although 3D billboards aren’t yet talking to us, and we may have to wait another few years get our hands on an actual hoverboard, there is no doubt that communication has changed drastically in the last 30 years.
The beauty of innovation is anticipating customer needs. Companies are delivering extraordinary contemporary customer experiences by implementing solutions like automated 2-way SMS and natural language recognition. In only 20 years, we have watched the telephone of old morph into a pocket-computer capable of anything from alerting us when a prescription is ready for pick-up, hailing a ride home or ordering food, all without ever speaking to another human.
People expect a brand’s communication solutions to keep up with the advancements they’ve already seen in their technological devices. Multi-modal IVR combines traditional IVR services with a visual interface and is one example of how companies continue to keep up with this demand. Solutions like this allow consumers to interact across multiple channels to complete a myriad of tasks, while companies reduce operational costs. As customer needs continue to evolve over the years, so too will brands determined to stay ahead of the curve.
Admittedly, West’s own website became a time machine over the years. As is often the case, we’ve been so focused on clients’ objectives that our own online presence has taken awhile to rev back up to 88 MPH. With that said, we are proud to unveil our new website. Please visit us at West.com/Interactive.
Now that our website is back from the past, we can continue making sure our clients are prepared for the future of customer interaction. #ExperienceConnected