On a list of ways to keep people healthy, medication adherence must be near the top. Studies have found that 40 – 50 percent of patients with chronic conditions don’t take their prescriptions. This has led some to call medication non-adherence “America’s other drug problem.”
Medications don’t work if patients don’t take them. Medication non-adherence is believed to cause 100,000 deaths and $100 billion in medical costs every year. Some patients forget to refill. Others stop after noticeable symptoms recede. And for many, medications are perceived to be too expensive. Read More >
By now, you’ve heard that millennials are paying more for experiences and that customer experience will be the driving factor for the majority of businesses in the next few years. But does that hold true for healthcare, too?
In recent years, patients often elect to receive healthcare through mobile apps, outpatient treatment and clinics instead of hospitals, according to Modern Healthcare. That’s driven heavily by cost and changes to insurance, but it opens the door to a larger shift. Read More >
By Jay Harris, Senior Director of Client Operations
It can be a challenge keeping up with ever-changing customer demands. Consumer trends shift from one year to the next, and so must your communication plan.
But how can you afford to constantly try out new practices without breaking the bank? Well, a major U.S. pharmacy is one of many businesses that has achieved just that. They improved customer experience (CX) and raised prescription refills by 8.8 million thanks to one important strategy: champion-challenger testing. Read More >
By Tyler Weaver, Director of Sales
A well-trained, well-staffed contact center is an important step in making a good first impression with your customers, but it’s not the only way nor the most cost-effective. With a strong proactive communication strategy, you can answer questions, create exceptional customer experiences (CX) and address four factors increasing call volume at your business. Read More >
By Mike Snyder, Director of Sales and Pharmacy Experience Strategist
Top companies across all industries have almost universally embraced the importance of making differentiated customer experiences (CX), yet the pharmacy experience still trails behind. The good news is that’s starting to change. Read More >
By Chandler Harrison, Account Development Executive
Surprises are best reserved for birthday parties and bouquets. When disaster strikes, customers are actively seeking answers on the web, sending text messages and scouting out phone numbers to call.
Failing to adequately communicate during emergencies means risking potentially irreversible damage — starting on social media and ending at the bottom line.
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You can’t control everything in business, but you can prepare customers and control how you respond.
When the weather starts causing trouble, the problems may not be your fault, but your customers will be looking to you for answers. And proactive communication will go a long way. Read More >
This article originally appeared in Chain Drug Review, August 7, 2017
By Robert Dudzinski
Retail pharmacies need to maximize the full value of a key revenue stream: immunizations. While most pharmacy chains offer flu shots, the continued development of vaccines along with their expanded indications will be an important driver of revenue, customer loyalty and health outcomes. It will also improve the persona of pharmacy as an important provider of health care services to their customers.
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By Mike Snyder
There has been a lot of recent chatter about the “consumerization of healthcare.” While the patient becoming the customer may seem like a small shift in terminology, it’s not.
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By Robert J. Dudzinski, Pharm.D., Executive Vice President, West Corporation
So-called “superutilizers” are one of the biggest healthcare crises. These patients, who typically have multiple co-morbid conditions, siphon off a disproportionate share of healthcare dollars and typically have a poor quality of life, due to frequent hospital stays or other interactions with the healthcare system.
A recent study from the nonpartisan Government Accountability Office found that just 5 percent of Medicaid beneficiaries account for almost 50 percent of program spending. The most expensive 25 percent accounted for more than 75 percent of the expenditures. Meanwhile, the least expensive 50 percent accounted for less than 8 percent of the Medicaid dollars spent and about 12 percent of enrollees had no expenditures at all.
Pharmacists, who are often the only healthcare provider with a 360-degree view of a patient, have an important role to play in identifying these superutilizers, helping to uncover the causes of avoidable healthcare overutilization, and developing strategies to appropriately intervene with the goal of improving outcomes and lowering costs.
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