In today’s crowded marketplace, it’s harder than ever to attract new customers and build loyalty with first-time buyers. Here’s the fact: when customers have more options, price and product are not enough to differentiate you brand anymore. Customer experience has become the third differentiator, and it’s becoming more important than the other two. As customers seek enjoyable buying experiences, follow these steps to optimize customer experience at your company in the next year.
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Not long ago, grocery shopping happened solely in-store, and banking was done with the help of a human teller. But the internet, social media and mobile devices have dynamically changed this relationship, and consumers have come to expect much more from their brand communication. It’s crucial to know what customers want from customer service. Read More >
Even the most advanced technology may not resonate with customers. Instead, your customers want the best solution for their specific problem. That’s why customer-centric product management and customer-centric product development are so important.
In other words, you need to focus on building a great customer experience from the earliest stages of enterprise product management and at every stage after.
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Adding self-service technology, like kiosks and IVR, to purchase and customer service processes has obvious benefits for meeting millennial consumer behavior. But the benefits go beyond this one demographic. From schools to corporations, you find people of all ages buried in their smartphones, looking for quick answers to simple problems. That’s why it’s so important to focus on the self-service customer experience.
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Do you want to create the best experience for your customers? Do you want to thoroughly engage employees? How about increasing productivity throughout your organization? Then it may be time to rethink how you build your teams. To see results, try out an increasingly popular “disciplined agile” approach that starts the moment a team comes together by maintaining stable teams.
Although many people are bearish when talking about manufacturing — saying that “jobs are moving overseas” or “nothing is made locally anymore” — the U.S. is actually on track to become the world’s most competitive manufacturing country by 2020. Still, that doesn’t mean there’s a lack of modern manufacturing challenges. Read More >
Customer journey mapping is perhaps the clearest way to discover what your customers want and how you can make them happy. But creating this type of visual depiction is not always easy. It requires a wealth of data and keen intuition to truly get inside your customers’ heads.
So if you’ve decided to start customer journey mapping, you’ve probably started asking a few questions. Where’s the starting point? How do I know where my customer will go next? Who is this customer, anyway? All good questions, and thankfully, there are a few specific plot points that will form the frame of any good customer journey map. Read More >
You can have it cheap, fast or good. Pick two.
Not many companies give such an honest assessment of their ability, but this common phrase is true across the board. Rarely, if ever, do you get the luxury of getting all three from any product or service. Read More >
As a utility provider, you’ve kept the power on, you bill fairly and your technicians respond in a timely manner. That’s a great way to boost CX for utilities. But in today’s experience-driven world, it may not be enough to satisfy your customers.
Like all industries, customer expectations of utility providers have changed dramatically in the last decade. People aren’t just looking for the best product or service at the best price anymore. Instead, they want customer experiences (CX) to remember and brands that remember them.
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