Category: Connected Customer Experience


Category: Connected Customer Experience
West Corporation

Posted on May 29, 2020 by West Corporation 


How Customer Experience Management Gives You a Competitive Advantage | Inside CX

Everyone is looking for an edge over their competitors, and customer experience management may be the best way to gain a competitive advantage. Studies have shown that customer experience is surpassing price and product as the most important factor for customers, so providing an exceptional experience is a smart way to stand out from the crowd. Read More >

West Corporation

Posted on December 13, 2019 by West Corporation 


5 Steps to Optimize Customer Experience in 2020

In today’s crowded marketplace, it’s harder than ever to attract new customers and build loyalty with first-time buyers. Here’s the fact: when customers have more options, price and product are not enough to differentiate you brand anymore. Customer experience has become the third differentiator, and it’s becoming more important than the other two. As customers seek enjoyable buying experiences, follow these steps to optimize customer experience at your company in the next year.
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West Corporation

Posted on October 21, 2019 by West Corporation 


29 Stats That Show What Consumers Expect from Brand Communication

Not long ago, grocery shopping happened solely in-store, and banking was done with the help of a human teller. But the internet, social media and mobile devices have dynamically changed this relationship, and consumers have come to expect much more from their brand communication. It’s crucial to know what customers want from customer service. Read More >

West Corporation

Posted on August 27, 2019 by West Corporation 


3 Factors for Customer-Centric Product Management and Development

Even the most advanced technology may not resonate with customers. Instead, your customers want the best solution for their specific problem. That’s why customer-centric product management and customer-centric product development are so important.

In other words, you need to focus on building a great customer experience from the earliest stages of enterprise product management and at every stage after.

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West Corporation

Posted on July 30, 2019 by West Corporation 


Self-Service Customer Experience: Not Just for Millennials

Adding self-service technology, like kiosks and IVR, to purchase and customer service processes has obvious benefits for meeting millennial consumer behavior. But the benefits go beyond this one demographic. From schools to corporations, you find people of all ages buried in their smartphones, looking for quick answers to simple problems. That’s why it’s so important to focus on the self-service customer experience.

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West Corporation

Posted on July 22, 2019 by West Corporation 


5 Ways Stable Teams Can Transform Your Business (And 5 Fears That May Be Holding You Back)

Do you want to create the best experience for your customers? Do you want to thoroughly engage employees? How about increasing productivity throughout your organization? Then it may be time to rethink how you build your teams. To see results, try out an increasingly popular “disciplined agile” approach that starts the moment a team comes together by maintaining stable teams.

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West Corporation

Posted on May 9, 2019 by West Corporation 


10 Analytics-Powered Ways Customer Experience Drives Revenue Growth

Customer experience is touted by many as the one of the most important factors for today’s businesses. But if it can’t help you attract customers and raise profits, is it really worth it? Fortunately, customer experience drives revenue growth in several ways, and you can take advantage of that fact with the help of analytics. Read More >

West Corporation

Posted on October 3, 2018 by West Corporation 


Customer Journey Mapping: 15 Plot Points Needed in Any Map

Customer journey mapping is perhaps the clearest way to discover what your customers want and how you can make them happy. But creating this type of visual depiction is not always easy. It requires a wealth of data and keen intuition to truly get inside your customers’ heads.

So if you’ve decided to start customer journey mapping, you’ve probably started asking a few questions. Where’s the starting point? How do I know where my customer will go next? Who is this customer, anyway? All good questions, and thankfully, there are a few specific plot points that will form the frame of any good customer journey map. Read More >


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