Why are communications in the healthcare market so challenging?
Oftentimes they are:
- Still mostly manual — most engagement still involves people calling people
- Reactive — even when automated communication is used, it’s likely for ad hoc or departmental initiatives to achieve a single metric
- Not standardized — patients often receive different information depending on whom they talk with
- Not coordinated between departments — there is no visibility into the communication that is happening between patients and caregivers across the organization