Industrial Goods / Manufacturing

Industrial Goods / Manufacturing


As the world gets flatter and competition grows, industrial goods manufacturers need to work harder to drive awareness and stay top of mind at the distribution level. The key is aligning your resources and investments with strategies constructed to help you meet your goals—and finding a partner who can work with you to put it all in motion.

West has more than 20 years of experience delivering sales and marketing results to industrial goods and manufacturing markets. Our deep channel- and retailer-specific knowledge and expertise helps major brands make valuable inroads by providing unique, sustainable sales models supported by highly skilled specialized agents.

Through our Sales Optimization solution, we serve as a 100% client dedicated and transparent extension of our partner’s sales solutions and go-to-market strategies. Our experience and our sales-enablement technology allow our clients to take an enterprise-wide approach and place their consumers at the center; creating a platform to exceed revenue goals. From managing scale and complexity to effectively serving emerging and mature markets, West has a dedicated team waiting to deliver insight-based recommendations that grow categories and brands to improve your bottom line.