Preference Management

Preference Management

Drive Customer Choice, Convenience and Control

You want to know your customers across channels and they want the sense that you recognize and understand their priorities. You need a single source of truth.

West’s preference management solution is an online- and mobile-enabled interface that allows customers to self-manage their contact information, channels and subscriptions. Enterprise-wide applicability and visibility ensures that preferences are recognizable and current across functions.


of smartphone users
would prefer to try
mobile self-service
before making a call

User-Friendly Interface

Give customers the ultimate in choice, convenience and control by allowing them to indicate and update preferences throughout the customer lifecycle from a custom Web-based portal.

Unlimited Preference Data

Collect and protect unlimited contact information and preference data with geographically redundant cloud-based storage.

Preferences may range from message type, device and time of day, to contact-order for multiple users — like mom, dad and kids on the same account.

Simple Integration

Reduce the process of integration with your existing databases and infrastructure, by creating a single source of truth across the enterprise.

Subscription Services

Offer the option to send alerts to customers when their preferences are updated.