Preference Management

Drive Customer Choice, Convenience and Control

You want to know your customers across channels and they want the sense that you recognize and understand their priorities. You need a single source of truth.

West’s preference management solution is an online- and mobile-enabled interface that allows customers to self-manage their contact information, channels and subscriptions. Enterprise-wide applicability and visibility ensures that preferences are recognizable and current across functions.


of smartphone users
would prefer to try
mobile self-service
before making a call

User-Friendly Interface

Give customers the ultimate in choice, convenience and control by allowing them to indicate and update preferences throughout the customer lifecycle from a custom Web-based portal.

Unlimited Preference Data

Collect and protect unlimited contact information and preference data with geographically redundant cloud-based storage.

Preferences may range from message type, device and time of day, to contact-order for multiple users — like mom, dad and kids on the same account.

Simple Integration

Reduce the process of integration with your existing databases and infrastructure, by creating a single source of truth across the enterprise.

Subscription Services

Offer the option to send alerts to customers when their preferences are updated.

West Corporation