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West Resources

Accelerating the Sales Funnel

A multinational financial services corporation needed to quickly implement a funnel development sales strategy to rapidly generate prospects and prioritize opportunities for the field sales team. The company’s field sales team was responsible for large areas of geography, conversely causing gaps in coverage for areas outside of major metro markets. With funnel acceleration techniques such as, email and direct mail already proven to have minimal success in developing the company’s sales pipeline with viable prospects, the company was in need of a solution to eliminate gaps in coverage and develop the field sales’ funnel.

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West Corporation

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