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West Resources

Prescription Refill Customer Journey Map

From symptoms to diagnosis to treatment to management, every customer is well into his or her journey before reaching a pharmacy. Still, it’s important for retail pharmacies to make prescription adherence easy, convenient and mobile for every customer, no matter where they’re at in their journey.

Check out this graphic to discover some key touch points to be aware of, as well as some best practices when communicating your message. With proactive messaging on the right channels and at the right time, pharmacies can deliver a truly connected experience.

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