With 64 percent of people preferring text communication to on-the-phone customer support, texting is no longer a mere alternative to the phone call; it’s the bona fide channel of choice.
Without the right strategy, moving forward with a proactive messaging plan can be a real headache. One big mistake – failing to consider future requirements. During this interactive workshop for CRMXchange, West’s Doug Thompson will:
- Walk you through a strategy assessment
- Help clarify your proactive messaging criteria
- Show how texting can help you achieve your specific CX goals
Download the worksheet to get the most out of this webcast and outline your specific needs so you can make the best SMS decisions for your customers and business.