Resources
Resources


West Resources

IVR Usability Study – Paying a Bill to a Utility Provider

When it comes to differentiating your business, an exceptional customer experience is the holy grail. It’s one of the single most sought-after business enhancements throughout the past decade.

As part of that search, business leaders across all industries have tried new ways to revamp their customer service techniques. But whatever the strategy, the core concept comes down to just one thing. Businesses want to make their service more personal.

Fortunately, that can be done while cutting contact center costs by adding automation with IVR, and the utility industry is no exception.



West Corporation

utility-side-menu