In 2016, we created a whitepaper based on reports from leading research firm PwC about the impact of online shopping on the retail industry. From that research, one takeaway stood out: a massive “mobile shift” had begun to develop with the potential to further derail both traditional brick-and-mortar establishments and desktop-based sales strategies.
Click here to read that whitepaper, Proactively Responding to the Mobile Shift to Deliver a Better Customer Experience.
Now, PwC has released an updated report on buyer behavior, and there’s a new takeaway to consider. The mobile shift is here. Shopping on mobile devices is growing quickly as website sales flatten, and businesses in retail, travel, home services and other industries must consider the new channel of choice if they hope to stay relevant.